“I did everything I was told, and I still can’t get hired.”
You need a practical job-search plan, not another generic webinar. A clear story, a real network, and an interview rhythm that finally works.
Free live hot seat coaching
Ask anything. Pay nothing. Free forever.
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The top 10 get a free live 1:1 coaching session with Sheldon, worth $999.
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Free Live Hot Seat Speed Coaching & Mentorship for Founders & Talent
SheldonRodrigues
FounderMentor
TalentCoach
Chief Brand &Growth Architect
Bring your pitch deck, GTM strategy, resume, or mindset roadblock. Leave with tactical coaching from mentors who have done it.
Ask anything. Pay nothing. FREE forever.
Talent CareerGrowth Problems
“I did everything I was told, and I still can’t get hired.”
You need a practical job-search plan, not another generic webinar. A clear story, a real network, and an interview rhythm that finally works.
“I was laid off, and my confidence has fallen apart.”
We help you rebuild your narrative, identify realistic roles, and create momentum before the gap becomes your identity.
“My job is draining me, but I don’t know how to leave safely.”
We build the plan. Protect your energy, document your wins, and make your next move deliberately, not desperately.
“I’m doing leadership-level work without the title, pay, or influence.”
We help you turn good work into visible leadership. Stronger communication, stakeholder trust, and a real promotion case.
Founder BusinessGrowth Problems
“I have an idea, but I don’t know what to build first.”
We help you choose a narrow problem, test it fast, and find your first customers.
“We have customers, but I can’t explain why they choose us.”
We make your value proposition repeatable, so everything you say about your business finally lines up.
“The founder is still the whole sales department.”
We build the demand engine, clearer offers, and follow-up discipline so growth doesn’t depend on you personally carrying every conversation.
“We’re busy, but we don’t know which growth move matters next.”
We give you a 90-day focus, a few measurable bets, and permission to stop doing low-value work.
“We want to use AI, but we’re not sure where it actually creates value.”
We identify which workflow should get faster, more consistent, or more scalable, and what should stay human.
“We want to get to the next revenue stage, but the business is not built to carry it yet.”
We help you build the operating foundation alongside demand, so growth doesn’t break what you’ve already built.
Bring your problem to a free live hot seat speed coaching session. Leave with your next move.
Ask anything, pay nothing, free forever.
Join Community WaitlistMentorshipCommunity
Live Q&ATactical Strategy
Hot SeatSpeed Coaching
Guest Mentors &Experts
Founders &Talent
Bring your Pitch Decks, GTM Strategies, LinkedIn Profiles, Video Resumes, CV's, or Mindset Roadblocks and receive authentic, encouraging and tactical coaching live.
Hot SeatSpeed Coaching
Live Q&A speed coaching sessions designed exclusively for Next-Gen Founders & Talent ready to unlock their highest potential.
For Founders & Talent
We know how tough it can be to do this all alone. At Trybe, we show up for you.
Vision and Values
The Vision
The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose and mission to make a positive impact.
The word “Trybe” (pronounced as tribe /triːb/) has a powerful message hidden inside it:
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“Try & be”
- Try & be a kind leader.
- Try & be a good human being.
- Try & be a better version of yourself.
We are creating an ecosystem that connects high performers with each other. It doesn't matter if you are talent or a founder—we can all be in one community and grow together.
My core values as a leader
We are all human beings first. That's the baseline. Before strategies get developed, before problems get solved, we consider the impact of how our words and actions affect everyone.
Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.
I produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of my work is determined by how simple it is to implement those strategies.
About Me
A creative look into my professional experience and backstory.
How surviving a toxic culture shaped me into a better leader.
I teach you how to get creative with your video resume to help you stand out and get hired in this masterclass.
Watch MasterclassEndorsements
Who coaches and mentors his team members to unlock high performance.
Former Chair of the Board of Directors of the Canadian Marketing Association
“Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective.”
Case Studies & Track Record of Success






Speed Coaching
In 2018, I raised $1.25 million with RBC and CMA to build NXT a Free Masterclass Video Platform that helps talent and founders connect with mentors, leaders, and learn from their stories, lessons and strategies asynchronously. This way anyone anywhere could access the collective wisdom of the best in the industry.
You can get FREE ACCESS to NXT right here.
The Backstory and Why Now
In 2017, I arrived in Canada with no network, no local connections, and no Canadian experience.
After going from a newbie with no job to AVP, VP, and Chief Brand & Growth Leader.
Today, I am grateful and honored to teach newcomers how to overcome that exact same reality.
The CMOs of RBC, Google, CIBC, Loblaw, Starbucks, and Bell Canada looked at every marketer in Canada and chose me to lead their Canadian Marketing Association as their Chief Brand and Growth Leader.
Later, at an AI SaaS startup, I drove a 368% increase in ARR from $3.2M to $15M in just 2.5 years, scaled the team from 8 to 75 people, and helped raise $38.8M in Series A/B funding.
Today, I build world-class go-to-market engines for hyper-growth tech companies.
People do not buy WHAT you build.
People buy WHY you build it.
Whether you are pitching to a venture capitalist, an investor, or your next employer — standing out requires more than just code and a fancy pitch deck or resume. You must master how to position all three: your skill set, your mindset, and your talent set.
Because in a market full of brilliant coders, the best story still wins. It is time to stop waiting for opportunities and start creating them.
P.S. — Why I am starting this Free Mentorship Community
My LinkedIn inbox flooded after I did a talk at a Scale Without Borders event for founders and talent. Attendees were reaching out constantly, asking for one-on-one mentorship and tactical guidance to navigate the hyper-competitive market.
I'm in a season in my career where I want to give back and mentor next gen founders and talent through this community in an authentic and genuine way.
Bring your pitch decks, LinkedIn profiles, video resumes, CV's, GTM strategies and mindset roadblocks. I will give you encouraging & tactical breakthrough coaching.
Deep Dive Video Library
Join us, because your hero’s journey is worthy of good company.
We will notify you about our next group community hangout.
You're on the list
#—
Every friend who joins moves you up.
The top 10 get a free live 1:1 coaching session with Sheldon, worth $999.
Your personal invite link
0 friends joined through you