Sheldon Rodrigues | Trybe Mentorship & Coaching

About Me

This video cover letter helped me get my first job in Canada.

People can't stop watching this video

A creative look into my professional experience and backstory.

My Origin Story of Becoming a Leader

How surviving a toxic culture shaped me into a better leader.

Vision and Values

Workplaces are the new tribes.
Where visionary leaders and top talent unite.

The Vision

I envision a world where leaders transform workplaces into thriving communities.

The leaders of these modern tribes are founders and business owners. The members are the people who work in these spaces, connected by a shared purpose.

The word "Trybe" has a powerful message hidden inside it:

"Try and be."

Try and be a better leader.
Try and be a good human being.
Try and be the next level version of you.

We are creating an ecosystem that connects high performers with each other. It doesn't matter if you are talent or a founder—we can all be in one community and grow together.

My core values as a leader

See The Person First

We are all human beings first. That's the baseline. Before strategies get developed, before problems get solved, we consider the impact of how our words and actions affect everyone.

Support The Rumble

Everybody is responsible for supporting each other in the process of going through things together. We embody creativity and innovation when we trust each other to collaborate passionately.

Make It Actionable

I produce resources that educate and empower leaders to take actions with long-term, tangible impact. The quality of my work is determined by how simple it is to implement.

The Backstory

The Founder & Builder’s Blindspot: Stop Pitching Your Product. Start Positioning Your Brand

Why brilliant code is not enough, and the psychology of selling your "Why" to investors and employers.

In 2017, I arrived in Canada with no network, no local connections, and no Canadian experience.

After going from a newbie with no job to AVP, VP, and Chief Brand & Growth Leader.

Today, I am grateful and honored to teach newcomers how to overcome that exact same reality.

The CMOs of RBC, Google, CIBC, Loblaw, Starbucks, and Bell Canada looked at every marketer in Canada and chose me to lead their Canadian Marketing Association as their Chief Brand and Growth Leader.

Later, at an AI SaaS startup, I drove a 368% increase in ARR from $3.2M to $15M in just 2.5 years, scaled the team from 15 to 75 people, and helped raise over $38M in Series A/B funding.

Today, I build world-class go-to-market engines for hyper-growth tech companies.

Building a brilliant AI product during this hackathon is only half the battle.

The other half is getting people to care about it.

Because people do not buy WHAT you build.
People buy WHY you build it.

In this workshop, I will teach you how to translate complex AI products into compelling human stories to build trusting brands.

Whether you are pitching to:

A venture capitalist,
An investor, or
Your next employer,

Standing out requires more than just code and a fancy pitch deck or resume.

You must master how to position all 3:

Your skill set,
Your mindset, and
Your talent set.

This is exactly how you overcome the "no Canadian experience" trap and close the network gap.

We will deep dive into:

Market segmentation,
Rapid growth positioning, and
Leveraging Agentic AI to automate brand positioning and go-to-market strategies.

Because in a market full of brilliant coders, the best story still wins.

It is time to stop waiting for opportunities and start creating them.

Join me, and let's build something incredible together.

P.S. Why I am starting this Free Mentorship Community.

My LinkedIn inbox flooded after I did a talk at a Scale Without Borders event for founders and talent.

Attendees were reaching out constantly, asking for one-on-one mentorship and tactical guidance to navigate the hyper-competitive market.

I'm in a season in my career where I want to give back and mentor next gen founders and talent through this community in an authentic and genuine way.

Bring your pitch decks, LinkedIn profiles, video resumes, CV's, GTM strategies and mindset roadblocks. I will give you encouraging, tactical feedback live.

Endorsements

Testimonials about Sheldon as a Leader

who coaches and mentors his team members to unlock high performance.

Steve Mast

Former Chair of the Board of Directors of the Canadian Marketing Association

"Sheldon is the perfect example of a modern marketer. He's an extraordinary storyteller, he's got great business sense, he's a solid leader and is fantastic from the technology perspective."